Real Food Doesn't Need Forks
Real Food Doesn't Need Forks
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Smithfield Foods Power Bites
Smithfield Foods Power Bites
1st Place - Robertson Rush 2023
1st Place - Robertson Rush 2023
Strategy and art direction created in collaboration with Ava Wotherspoon, Shane Maurelli, and Mary Duncan.
We certainly hadn't heard of Power Bites when this brief was given, and we worked for 72 hours to complete a revised brief and creative for numerous different channels including social media and experiential. We won the competition! I'm very proud of this work.
"Smithfield's POWER BITES are the fastest way to a productive day."
"You shouldn't be tired halfway through the day. Smithfield's POWER BITES are here to help."
"No forks are required for Smithfield POWER BITES, meaning you can enjoy them as fast and as easily as possible. #powerbites"
"You probably aren't going to be needing those anymore. #powerbites"
"Kitchen organization tip, for people who are constantly short on time."
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