"No Smoking? No Problem."

Solo Stove - Integrated Campaign

I was (not) smoking it up a year before Snoop Dogg.

In addition to these outdoor ads, we also created three stories that would be posted on Solo Stove's Instagram story, this time focusing on the "Less Smoke, More ___" tagline.

The biggest selling point of the Solo Stove, in our eyes, is their unique “airflow” design that prevents smoke coming from the fire, ergo, “less smoke.” I figured that, to make an interesting out-of-home campaign, we could leverage a sign commonly seen in many places - the “no smoking” sign.

The aim with the radio ads, on the other hand, was to use good sound design to paint a vivid picture, and just generally have a sort of “laid back” feeling, like you’re relaxing around the fire.

Graphic design and photographs by Tyler Carroll.

Initial Sketches